💼 TikTok to stock talk

🔔 Your campaign updates feed

• Mode Mobile's Reg A+ round is now officially live in the US! With this new round underway, their FrontFundr campaign will soon be closing. But before it does, they want to offer Canadian investors one last chance to secure shares on the most favorable terms—better than those available in the new round.

• The Fort Distillery has received over $65K in grant funding this year! These grants will allow them to put more resources into sales and marketing as they grow in new markets.

• Prairie Clean Energy closes in just over a week! Just in the last week, they’ve made great strides in their farmer relations, expecting new partnerships will increase their production by 25-30%.

🔔 Alumni updates

• Manzil has surpassed CAD $50 million in Halal mortgage financing! Congrats to the team for this exciting milestone on their journey in filling a crucial gap in the financial services industry for the Muslim community in Canada.

• Calling all Blossom users! A new investor Superchat feature has been pushed out on the app allowing all users to interact in new exciting ways.

• joni is creating a coffee table book about period stories. As part of their mission to showcase people's real stories, they’re taking submissions!

✍ What’s on our mind?

If you’ve spent any time online recently, you’ve probably noticed the internet’s latest obsession with the word “demure.” What started as a cheeky commentary by TikTok creator Jools Lebron has sparked an internet sensation.

Jools Lebron’s original video was all about poking fun at the idea of being “demure” in today’s bold and often brash world. Yet, it struck a chord. Before we knew it, "demure" became the word du jour, showing up in everything from memes to marketing campaigns. It's funny to think how a single video can flip the script on what’s trending, turning a word like "demure"—which usually suggests quiet and reserved—into something that’s suddenly all over our feeds, and in a way, louder than ever.

Celebrities like Jennifer Lopez and even the White House are getting in on the action, using “demure” to describe everything from student debt relief to new beauty products.

And it’s not just the big names making waves. Brands are eagerly jumping on the “demure” bandwagon. United Airlines, Hello Kitty, and even NASA have embraced the trend in their marketing, proving that the line between internet humor and corporate strategy is thinner than ever.

But here’s the thing: "demure" isn’t just a passing trend—it’s a reflection of how we, as a society, engage with content. It’s also a testament to the power of creativity in the digital age. It’s not just about going viral; it’s about how these viral moments resonate with people, even if only for a fleeting moment.

✍ Market pulse

Summer—a time for sun, sand, and... stock market chaos? It seems that while most of us were soaking up the sun, global markets were having a bit of a meltdown.

It’s not just about going viral; it’s about how these viral moments resonate with people and start to shape our collective consciousness, even if only for a fleeting moment.

The S&P 500 took its biggest nosedive since 2022, sparking panic and headlines shouting, “Recession!” Market turbulence wiped over $1 trillion off Japan’s main stock index and sent shockwaves through tech stocks. But before anyone could fully grasp what was happening, the market bounced back. Within days, it posted its best week of the year, with the S&P 500 up 3.8%, the Nasdaq up 2.6%, and the TSX up 3.2%. Talk about a rollercoaster!

This wild ride wasn’t just about numbers on a screen—it was a dramatic example of how summer vacations can shake the market. The initial drop was triggered by a disappointing jobs report and an interest rate hike in Japan, which led to a massive selloff. But before we knew it, investors jumped back in, scooping up discounted shares, and the S&P 500 rallied to its best trading session since that same year.

"When we panic, we lower our expectations so much that any news short of disaster feels like rain in the desert. Then, people pile back in," said Callie Cox, Chief Market Strategist at Ritholtz Wealth Management. And that’s exactly what happened.

You might think, "So what if a few traders were out of the office? Markets go up and down all the time." But here’s the thing: the lack of liquidity during the summer months can actually make market movements more extreme. With fewer people buying and selling, each trade has a bigger impact, leading to exaggerated price swings.

The recent market chaos also underscores the importance of having a solid investment strategy—one that accounts not just for market fundamentals, but also for the quirks of market behavior at different times of the year. Whether it’s keeping some cash for buying opportunities during market dips or ensuring your portfolio is diversified to weather any storm, being prepared is key.

Made an investment on FrontFundr recently? Consider sharing your experience on Trustpilot.