🏅 The Olympic Effect

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✍ What’s on our mind?

As the Paris 2024 Olympics are in full swing, the city has seen an unprecedented economic and environmental impact. With billions invested in creating the most sustainable Olympics yet, local businesses are set to reap significant rewards. The Paris 2024 committee allocated €4.4 billion to cover ticketing, licensing, and hospitality, promising a boost for the local economy.

A Deloitte study predicts that Airbnbers attending the games will spend half a billion euros on restaurants and leisure activities. This influx of visitors is a golden opportunity for local businesses to boost their sales and showcase their offerings to a global audience.

Beyond that, corporate sponsorship has also evolved, with companies like Coca-Cola, a pioneer in Olympic sponsorship since 1928, committing to sustainability. The iconic drinks brand plans to use only recyclable glass bottles during the games, highlighting the event's eco-friendly focus.

Christophe Dubi, Executive Director of the Olympic Games, emphasizes the goal of making a positive impact on business, society, and the planet. Antoine Guillou, Deputy Mayor of Paris, discusses a €1.4 billion investment to prepare the river Seine for the games and protect the city's water supply against pollution (the river will be so clean, even French president Macron promises to swim in it).

As the world converges on Paris, the city is not just hosting an event but setting a benchmark for sustainable development and economic growth.

☕ Our coffee reads

Rea is reading: about the crossover between the presidential election and Gen Z memes. It’s a larger overlap than you think: check out this guide to understanding some of these memes.

Trieste is reading: about the housing crisis, rising interest rates, and how it does not apply to the cohort buying luxury homes in cash.

Jyoti is reading: about how the Canadian women’s soccer team is already making headlines without even playing a match yet. Apparently, spying on your competitors is all it takes.

👋 Founder Feature

Peter-Paul Van Hoeken | FrontFundr

At FrontFundr, we have created Canada's leading equity crowdfunding platform, empowering everyday Canadians to invest in companies they believe in.

We sat down with the team at Boast to chat about this, the state of funding, building a business in Canada, the nuances of crowdfunding versus other financing channels, and more on their podcast.

Want to listen to the full episode?

👋 Find FrontFundr

• Our team stopped by the Blossom Vancouver investor event last week and, if you couldn’t tell from the photo, had a blast!

• Ever been to a Schulich School of Business lecture? Well now, we have! Jaden from our Business Development team guest lectured on crowdfunding last week!

• We were also featured by Boast in an article detailing the benefits of crowdfunding as a capital-raising option. Read the full piece here.

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