🚀 New luxury gin launch, alumni milestones & Toronto’s World Series Impact

Valley of Mother of God Gin launch. KaleMart27 expanded. RheEnergise new member. Alumni milestones. What the World Series Means for Toronto, Hettas founder feature.

Hi Investor,

What's new this week?

  • 🍸Valley of Mother of God Gin has launched!

  • 🛒KaleMart24 expands to a new location

  • 🔋RheEnergise gains a new board member

  • 🌸 Blossom Social reached a new milestone

  • ⚡️VoltSafe shares the latest updates from their Incubator

  • 🇨🇦Little Canada opened their new exhibit

  • Game On: What the World Series Means for Toronto Businesses

  • 🎙️ Founder feature with Hettas’s CEO Lindsay Housman

  • 🎤 Stay tuned for FrontFundr Pitch Day recap

Today’s reading time is 5 minutes.

🔔 Your campaign updates feed

🍸 Valley of Mother of God Gin has launched!

Valley of Mother of God Gin is now live on FrontFundr! With rapid growth in Ontario, a strong leadership team, and a focus on premium quality, the brand is positioning itself for international expansion and a strategic exit by 2030.

Invest in VMG | $487K Raised | 65% of target

🛒KaleMart24 expands to another new location

KaleMart24 has announced a new location at 100 Peel Street in Griffintown. This expansion reflects KaleMart24’s mission to bring healthier, grab-and-go options and supports its broader growth across Quebec and Ontario.

Invest in KaleMart24 | $164K Raised | 66% of target

🔋RheEnergise gains a new board member

RheEnergise has appointed former GE Hydro and Alstom Wind CEO Yves Rannou to its board as a non-executive director. Rannou brings deep industry expertise and praised RheEnergise’s ultra-high-density fluids that enables more scalable, cost-effective energy storage solutions.

Invest in RheEnergise | $3.2M Raised | 63% of target

🔔 Alumni updates

🌸 Blossom Social just hit its first $1M revenue quarter! Their best yet for both revenue and user growth. This milestone was achieved while also hosting events in 7 cities across North America.

⚡️VoltSafe’s recent addition to the Port of San Diego's Blue Economy Incubator is already showing strong results. The partnership has also gained media attention, with NBC7 San Diego featuring VoltSafe and the Port's BEI initiative.

🇨🇦Little Canada opened their new exhibit The Little North! Capturing the magic of Canada’s Northern Territories with breathtaking detail and storytelling. Their opening was covered by CTV news to share more about

🤔 What’s on our minds

⚾ Game On: What the World Series Means for Toronto Businesses

For the first time in over thirty years, the Toronto Blue Jays are headed to the World Series. But beyond the home runs and rally caps, this historic moment is generating a major economic opportunity for the city.

Toronto’s hosting of the World Series is expected to inject tens of millions into the local economy. Early estimates suggest direct spending in hospitality, retail, and tourism could increase by 15-25% during the World Series, with indirect impacts driving job creation in service industries and media sectors. For investors and entrepreneurs, this is a prime moment to evaluate market demand shifts and capitalize on heightened consumer spending.

 A Multimillion-Dollar Economic Surge

Blue Jays home games at Rogers Centre sold out within hours, and resale prices have skyrocketed, with some tickets listed at over CAD 1,800. Even 500-level seats are reaching four figures. While the demand reflects the team’s rising popularity and world series excitement, it has also sparked frustration among fans. Many lifelong supporters are being priced out, as resellers flood the market and drive up costs. 

Despite the high ticket costs, major league championships have long demonstrated their power to drive local economies. Now, with Toronto hosting the World Series for the first time since 1993, the impact is even more significant. With international attention focused on the city, the World Series appearance could inject tens of millions of dollars into Toronto’s economy and reaffirming its reputation as a premier destination for sports, tourism, and entertainment.

Opportunities Across Key Sectors

  • Hospitality and Food Service: Local businesses report a 30% spike in patronage on game days. Strategic partnerships, pop-up events, and targeted marketing campaigns can carry this momentum.

  • Retail and Merchandising: While official MLB merchandise is controlled, independent local designers and vendors are leveraging the Blue Jays’ brand to produce fan-inspired apparel, opening doors for innovative licensing models and e-commerce startups.

  • Tourism and Accommodation: The influx of out-of-town visitors drives hotel occupancy rates from 70% to over 90%. Enhanced visitor experiences, travel tech solutions, and local tours focused on sports tourism represent promising ventures.

The Big Picture

Drawing parallels to the 2019 Raptors championship run drove sustained economic activity and increased Toronto’s global profile. The Blue Jays’ World Series appearance could similarly boost city branding and international business interest. Whether you are in hospitality, retail, tourism, or the creative economy, now is the time to step up and be part of the moment.

🎙️ Hear from our latest founder feature

Hettas: Setting a new standard in women’s performance footwear with Lindsay Housman

Q: What inspired you to start Hettas?

A: I’ve been a runner my whole life, but a few years ago I hit a wall with chronic foot pain. After digging into the research, I learned that nearly all performance shoes are built on male biomechanics. Women have different foot shapes, gait patterns, and injury profiles — yet we’ve been wearing equipment that wasn’t made for us. I knew if no one else was going to solve it, I would.

Q: What kind of traction has Hettas seen so far?

A: The feedback has been incredible. In lab testing, our curved plate design showed significantly reduced force through the lower leg compared to traditional carbon-plated shoes — and real-world users, from everyday runners to elite triathletes, are reporting relief from common injuries. That momentum has led to research partnerships and strong engagement from physiotherapists who see the impact firsthand.

Q: What should investors know about Hettas and this raise?

A: Women’s sports are at a pivotal moment, and we’re leading with a purpose-driven brand that’s solving a real market gap. This round is focused on fuelling growth in marketing, sales, and global expansion—and it’s an opportunity to be part of the next major movement in performance footwear designed for women.

🎧 Want to listen to the full episode?

📌 FrontFundr Bulletin

🎤 FrontFundr Pitch Day Event!

Our FrontFundr Pitch Day earlier today featured some of Canada's most innovative companies currently raising on FrontFundr, including Matt Johnston of Collective Arts, Eric Little of Edison Motors, Lindsay Housman of Hettas, Isaac Hayes III of Fanbase and a special guest. 

For those who couldn't make it to the live event, we will be sharing the recording on YouTube later next week. Stay tuned for our next Pitch Day coming in November!

🎙️FrontFundr’s Trieste Reading guest on Wealth on Your Terms Podcast

Trieste Reading sits down with Tobi Adekeye to unpack the ins and outs of the private market, from investing in high-growth private companies to understanding the risks and building your portfolio. Watch the full interview here!

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