🤳🏻 To influence or be influenced

🔔 Your campaign updates feed

• Attention Accredited Investors! HRU MIC is live on FrontFundr! This diversified investment portfolio is investing across the GTA targeting 8.5% returns. At a $10K minimum investment, you can be a part of it.

• Mode Mobile has recently announced a partnership with Logicom, a key distributor and technology provider across French-speaking countries in Europe, the Gulf, and Africa. This strategic alliance will enable them to translate the Mode Earn App's user interface into French, making the platform accessible to millions more users.

• Prairie Clean Energy is applying for athird patent, leading to a new product that will allow them to access the massive biomaterials market.

🎓 Alumni Updates

• New product coming out from Stay Wyld Organics: mushroom gummies! These new gummies are for those looking to boost focus and memory, packed with Lion’s Mane for cognitive support and clean caffeine.

• A new collaboration for Mindful FUD. Congratulations to the team on getting their apple-based, vegan honey into new restaurants across BC and Canada!

• Blossom is continuing their Canadian tour and Calgary didn’t disappoint with 100+ investors in attendance! Vancouver, you’re next!

✍ What’s on our mind?

Influencers have been around longer than TikTok dances and Instagram filters. Back in the early 1900s, icons like Coco Chanel and Christian Dior were setting trends and shaping lifestyles. Fast forward to the 1980s, and we saw Michael Jordan teaming up with Nike to create the Air Jordan, revolutionizing sneaker culture and showcasing the power of celebrity endorsements.

The 2000s brought us internet celebrities like Michelle Phan, who turned YouTube fame into a multimillion-dollar beauty empire. And finally, the 2020s took it up a notch with TikTok stars like Charli D’Amelio, who transformed viral dance videos into brand deals and product lines.

However, as we enter 2024, the influencer landscape is shifting. Despite the industry being valued at $24 billionand 72% of social media users following influencers, the culture is changing. Saturation, decreasing authenticity, and rising consumer skepticism are causing audiences to tire of staged promotions and insincere endorsements.

So, what's next?

In 2024, the key to successful marketing is building genuine relationships. Brands are leveraging content created not just by influencers, but by customers as well, to foster authenticity and build community, enhancing trust and loyalty.

And we can’t just not mention artificial intelligence. AI and data analytics are revolutionizing marketing by enabling personalized campaigns tailored to individual preferences, boosting engagement and conversion rates, and ensuring the content you see is actually relevant to your life.

The influencer era may be evolving yet again, but a new age of authentic and data-driven marketing is just beginning.

☕ Our coffee reads

Rea is reading: and celebrating Canada’s inflation rate falling to 2.7% in June. Not celebrating with popcorn though, as food price growth continues to ramp up.

Trieste is reading: and reconsidering Prime Day purchases. Especially considering the recent report that the annual event is a major cause of injuries for Amazon workers.

Jyoti is reading: about the flash flooding… and the hurricanes… and the forest fires… and the extreme heat in Canada. Not even Drake is safe from the Canadian weather.

👋 Founder Feature

Mark Cooper | Prairie Clean Energy

🕰️ On scaling: We have found the right people with the right skillsets to unlock the next step of our business. What is essential to success is our relationship with farmers. Proving ourselves to be experts in this space and following through on our commitments was essential; they’re fundamentally the most important relationships we have.

🚀On one of the biggest days: I remember when we produced our first pellets. I teared up when I saw the first pictures and thought wow, we can actually do this. By the next fall, I held them in my hand and it was like, wow, this is real. It was great to tell the team about that because it was a huge step forward for our business.

👥On equity crowdfunding: We have a really good story to tell. That story is backed by hard work, by evidence, by sales. The story really is centered on creating new revenue streams for farmers and creating a global ecosystem. We quickly got to a point where we could only receive investment from accredited investors but we think it should be more accessible. And through FrontFundr, we were able to do that.

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